The voice of Dutch society is clearly echoed in the latest findings from Waag Futurelab and Ipsos I&O, conducted in March 2024. This study, representative of the Dutch population, shows that 58% of respondents view the risks of fake news and deepfake technology as significant themes for AI research. This result is a clear call to action for the Dutch AI Coalition to prioritize these issues.

Furthermore, concerns about AI’s impact on power dynamics and individual privacy are prevalent, with 37% of respondents indicating that the control exerted by AI experts and governments over AI applications needs scrutiny. There’s also a highlighted need for transparency and accountability in AI applications, with 33% of participants calling for regulatory oversight on technology.

These research outcomes serve as a crucial foundation for the NL AIC’s Societal program, leading to a refined focus on human-centered AI and responsible integration of AI into public services.