Billy Grace, an Amsterdam-based AI marketing technology company specialising in attribution, tracking, analytics and automated optimisation of digital advertising campaigns, has secured EUR 3.3m in growth capital. The funding round was led by Fortino Capital and supported by angel investors.
The proceeds will be used to expand into Europe, with the United Kingdom as the first target market. The UK is considered one of Europe’s most mature digital advertising markets, with an annual advertising budget of EUR 29bn.
Billy Grace provides brands with greater control over their marketing data and decision-making through a platform that combines marketing attribution, tracking, analytics and automated campaign optimisation. The company addresses the growing demand among advertisers for transparency and oversight of their digital marketing expenditure.
Fortino Capital, an investor focused on European B2B software companies, brings both capital and industry expertise to support Billy Grace’s growth plans. The participation of angel investors signals broad sector confidence in the company’s approach.
Read more on the Billy Grace website.
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