The Business Show is the world’s leading event dedicated to supporting SMEs, startups, and entrepreneurs as they build and scale their business.

For over 25 years, we’ve brought founders and business owners across the globe together, providing access to practical insights, business connections, and a curated selection of the latest products and services, all focused on turning strong ideas into real, sustainable growth.

Now expanding further across Europe, The Business Show will launch in Amsterdam on the 10th & 11th February 2027. Amsterdam’s international and open business culture built on trade, innovation, and collaboration, makes it a perfect location for the next edition of the show.

The city offers an appealing, exciting and scalable base for many upcoming entrepreneurs and brands.

With hundreds of opportunities for you to connect across the show floor, curated feature areas tailored to today’s business priorities, and exhibitors presenting some of the most exciting new services and concepts on the market, the event has firmly established itself as a key date in the global business calendar.

Our Amsterdam edition will bring together professionals from across the continent, giving you direct access to the conversations, insights, and connections that can support your next stage of growth. It builds on the dynamic environment we’ve created worldwide, designed to generate real dialogue and measurable momentum for your business.

The Amsterdam edition highlights leading European products and services, with exhibitors presenting the latest innovations across major business sectors. Discover cutting-edge solutions in marketing, AI and automation, digital tools, finance, HR and recruitment, e-commerce, and more. It’s the ideal opportunity to explore, evaluate, and connect.