October 14

TikTok turns to AI, cuts hundreds of jobs worldwide

TikTok, the popular social media platform, has cut hundreds of jobs globally, particularly in the content moderation department. The company aims to rely more on artificial intelligence (AI) for moderating content. This decision has a significant impact, especially in Malaysia and the Netherlands, according to various sources such as NOS, de Volkskrant, and NRC.

According to de Volkskrant, TikTok has announced global job cuts, primarily targeting departments responsible for moderating videos. In Malaysia, more than 700 jobs have been lost, as the company seeks to implement more AI-driven content moderation. TikTok explained that this move is part of its effort to work more efficiently, with AI already responsible for automatically removing 80% of harmful content.

NOS reports that the Netherlands has also been significantly affected. In September, TikTok laid off its entire Amsterdam moderation team, comprising 300 employees. TikTok’s parent company, ByteDance, stated that this is part of a global restructuring effort. Dutch content moderation will now take place elsewhere. While AI plays an increasing role, human moderation remains crucial, particularly for handling complex cases involving nuance and context.

NRC highlights the challenges that come with AI in content moderation. While AI already detects a large portion of harmful content, human input is still needed to address “grey areas” where cultural or local factors are at play. TikTok continues to rely on human moderators to ensure the quality and fairness of its moderation process.

Bronnen:

https://www.nrc.nl/nieuws/2024/10/14/complete-moderatieteam-tiktok-in-nederland-ontslagen-a4869230
https://nos.nl/artikel/2540445-tiktok-schrapt-honderden-banen-wil-meer-ai-inzetten-voor-TikTok schrapt honderden banen, vervangt werknemers ...de Volkskranthttps://www.volkskrant.nl › Tech

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